I had to dip it in some water and feed it to him pill style to get him to take it. Most importantly, I can only assume these things taste like dirt just from what they smell like to me, because my cat does not like to eat these. Secondly, they do crumble very easily but I find that they have better consistency when either whole or dipped in water. Firstly, the treats are just slightly larger than your average cat treat so my cat kind of awkwardly picks them up and drops them from his mouth. Specifically, a 2-3 hour drive from my house to my parents house I've been planning for several weeks. I picked these up from my pet store looking for something to calm my cat in car rides.

Passible as a sleep aid/travel aid for car rides, but my cat does not like these